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Event business, reimagined

Meet Iris.

The PA your business has been missing — for every event you take on, not just the weddings.

She takes the admin.
You do the work you love.

Weddings · parties · corporate · every event
One · it starts with your Drive

Plug her in, and she starts filing.

One connection to your Google Drive. Iris builds the folders, files every contract, quote, invoice and photo as it lands, and keeps them named and current — for years, without being asked twice.

Her memory lives in your Drive. That’s why it keeps growing — and why it stays yours.

Frame 1 of 4 · Before Your Drive, as it is now. Eleven years of attachments in one place, named whatever the sender called them.
Drive · before2,410 loose files
IMG_4471.jpgMar 2019
quote FINAL (2).pdfunknown client
scan_0043.pdfAug 2021
Contract-signed-v3-USE-THIS.pdfHall?
WhatsApp Image 2024-06-14.jpeg
invoice.pdfduplicate ×4
Nothing is where you’d look for it
Frame 2 of 4 · She builds the shelves A folder per client, per event. One structure, the same every time, so you always know where a thing lives before you look.
Drive · Fern & Fieldstructure built
Clients & events148 folders
202661 events
Hall wedding · 12 Sepopen
Hartley · 4 Octopen
Products & price listsfrom your brochures
Financeinvoices, receipts, Xero
Complianceinsurance, licences
Staff & day sheetsper event
Frame 3 of 4 · She files as it lands Named properly, filed instantly. Contract in, invoice in, insurance renewed — each one renamed to your convention and dropped in the right shelf.
Drive · Hall wedding, 12 Sepfiled by Iris
2026-09-12 Hall — contract, signed.pdffiled 2 min ago
2026-09-12 Hall — quote v3, accepted.pdffiled
2026-09-12 Hall — invoice 1, deposit.pdfreconciled
2026-09-12 Hall — kitchen sheet.pdf96 covers · 4 flags
2026-09-12 Hall — staff briefs.pdf7 written
2026-09-12 Hall — floor plan v4.pdffrom the venue
The caterer’s signed contract came in by email. Renamed to your convention and filed here — deposit posted too.
Frame 4 of 4 · And it keeps itself Tidy in a year, tidy in five. It’s your Drive, in your account. Cancel and the whole cabinet stays exactly where it is.
Drive · a year instill tidy
Clients & events203 folders · 0 loose files
Products & price lists4 brochures read
Financesynced · GP by event
Compliance2 renewals she chased
Staff & day sheets61 events briefed
Kept on our serversnothing

Your business.
One desk, not nine apps.

Enquiries, quotes, invoices, diary, documents and staff — on one spine, on the desk and in your pocket. Iris keeps all of it current while you work.

EnquiriesQuotesInvoicesDiaryDocumentsStaff
I Do · the desk
Two · she learns your business

Upload the brochure. She builds your products.

Drop in your price list, your menus, your hire catalogue, last year’s proposals. She reads them, builds your product list, and quotes from it the way you actually price.

Upload · brochure
Catering brochure 2026.pdf3.2 MB · 18 pages
I’ve read it. Shall I add these 14 items to your products, with the prices as written?
Add themLet me check
Your products
Seated dinner · 3 courses£68 pp
Canapés · 6 per head£14 pp
Evening grazing table£11 pp
Staff · per 25 guests£180
Corporate day rate£1,450
14 items added · used in every future quote
She learns your pricesEvery quote you edit teaches her. Six weeks in she prices the way you would, including the bits you always add.
She learns your voiceShe reads how you write to clients and writes the same way. Warmer, shorter, less formal — tell her once.
She learns your yearLead times, deposit terms, the weeks you can’t take another booking, the venues that always run late.
Three · just say it

Hands on the wheel. Ask her out loud.

Driving between jobs, loading the van, halfway through service. Say it and it’s done — and when she isn’t certain, she asks before she touches anything.

Step 1 of 3 · You tell her “Numbers changed on Stephen and Steph — 34 now.” She finds the event, updates the covers, re-prices the quote and flags the staffing change. You never touched a screen.
Driving · hands free
“Numbers have changed on the Stephen and Steph wedding — it’s 34 now.”
Done — 34 covers on 12 September. The quote is now £2,312, and you’ll want one fewer server. Shall I tell the venue?
Covers28 → 34
Quote & staffingre-priced
Step 2 of 3 · You ask her “How many gluten-free on Saturday?” A straight answer from the live record — not a search result. Any job, any date, any detail.
Asked · 7:05am “How many gluten-free on Saturday?”
One gluten-free, two vegan and one shellfish allergy. All on the kitchen sheet — want me to send it to the chef?
1 GF2 vegan1 shellfish96 covers
Step 3 of 3 · When she isn’t sure She asks. She never guesses. Two clients called Stephen? A price that looks wrong? She stops and checks with you before anything changes or sends.
She checks first “Move Stephen’s deposit to next month.”
You have two Stephens — Stephen Hall on 12 September, and Stephen & Ruth on 4 October. Which one?
Hall · 12 Sep& Ruth · 4 Oct
Nothing changes until you answer.
Four · the inbox and the pipeline

Forward it, CC her, or just ask.

She sits in the chain with you, keeps the pipeline honest, writes the chaser before you remember, and gets the proposal signed.

Step 1 of 4 · In the chain CC her, and she keeps up. Forward a thread or copy her in. She reads it, files the attachments against the right job, and updates the numbers.
Mail · CC iris@
To:
The Chapel Barn · re: 12 Sep
Cc:
Iris
venue_layout_v3.pdf
Filed to Stephen Hall · 12 Sep, and I’ve moved your setup to 14:00 to match their access time.
Step 2 of 4 · The pipeline She knows who’s gone quiet. Every enquiry, quote and hold on one board — the ones drifting marked, with a chaser already written for each.
Pipeline · this month
Enquiry · 4 new£11,200 potential
Quoted · 6 out£38,400
Gone quiet · 2chasers drafted
Confirmed · 3£19,750
The Hartley quote has sat 9 days. Chaser ready — send it?
Step 3 of 4 · Any email, on request “Draft the tasting confirmation.” Ask for any email and it’s written, in your voice, with the right attachment already on it.
Iris drafted a reply

Hi Steph,

Lovely to speak just now — Tuesday 2pm works for the tasting. I’ve attached the menus we discussed and a note of the two swaps you asked about.

See you then,
Dan

Send itEdit first
Step 4 of 4 · Signed and filed Proposal out, signature in. Sent, tracked, signed, filed in your Drive, deposit invoice raised. The job moves itself to confirmed.
Proposal · Hartley, 4 Oct
SentMon 09:12
Opened3 times
SignedWed 20:41
Deposit invoiceraised · £1,450
Signed copy filed in your Drive. Job moved to confirmed and the date is now blocked.
Five · the money

Email her the invoice. She does the bookkeeping.

Forward supplier invoices or photograph the receipts. She categorises everything, tracks it against the job, shows you where the money is going, and works out gross profit when you ask. Connected to Xero, so your accountant gets it clean.

Spend · last six months
Produce£3,940 · up 14%
Agency staff£2,640 · up 31%
Agency staff is climbing faster than your covers. Worth a look before you quote October.
Job · Hall wedding, 12 Sep
Invoiced£6,400
Food & drink cost£2,110
Staff£1,080
Hire & travel£415
Gross profit£2,795 · 43.7%
Your best margin this year was 48% in May. Ask me any job, any month.
Synced to Xero · money never moves through us
Six · the diary

She books it and reminds everyone.

Tastings, site visits, load-ins, collections. She puts them in your calendar, holds the dates around them, and reminds the client the day before so you don’t get stood up.

September7 events · 3 holds
Tue 2 · tasting, Stephreminder sent
Thu 4 · site visit, Chapel Barn14:00
Sat 12 · Hall wedding96 covers
Sun 13 · van collection09:00
You’ve a tasting and a site visit the same week as the Hall wedding. Want me to move the visit to the 8th?
Seven · the event day

She writes the staff brief and sends it out.

The night before, the whole pack is ready: running order, kitchen sheet, dietaries, floor plan, access and parking, who’s on what. Every member of staff gets their own brief by email — with only what they need.

Event pack · Hall, 12 Sep
Running orderready
Kitchen sheet & dietaries96 · 4 flags
Floor planv4 · 10 tables
Access, parking, unload14:00 · rear gate
Staff briefs7 written
Sent to the team · 19:30 the night before
Chef · Marcocovers, flags, timings
Front of house · Ellieplan, order, table 4 note
Bar · Joshstock, licence, last call
Four casualsarrival, uniform, parking
All seven briefed and confirmed. Marco has the shellfish note twice — on his sheet and in his email.
It goes only when you press

Not just weddings.

Corporate days, birthdays, christenings, funerals, festivals, private dining. She runs your whole book — every enquiry you take, wherever it came from.

WeddingsCorporatePrivate diningPartiesChristeningsFuneralsFestivals
Your data

You own the folder.

Every client record, contract, invoice and brief sits in your own Google Drive, named the way you’d name it. We do not store your emails, contracts, invoices or client lists on our servers. Cancel and the folder doesn’t move.

A record you keep, whether or not you keep us.
Referral share

Introduce a couple, keep 15%.

When you point a couple towards I Do, 15% of what they pay comes back to you — every month they stay, or once on a lifetime plan. It lands in your pocket, not against your bill.

A couple on the monthly planComing soon
A couple on the lifetime planComing soon
And the couples you send arrive organised — which is the part that really saves you time.

Why the referral share matters

You gain A share of every couple 15% back for as long as they stay with us. No cap, no tiers, no chasing it — it’s tracked on your desk.
They gain A planner who never forgets You’re not selling them software. You’re handing them the thing that makes their wedding calm — and you look good for it.
You both gain The wedding runs itself Once they’re on I Do, their Iris talks to yours. That’s where the real time comes back — and it starts with one introduction. See Together
And then the real power

When your Iris meets their Iris.

Your desk is already tidy. Now put the couple on the other end of it: their pack arrives complete, your questions are answered the second you ask them, and nobody waits five days in peak season.

See Together Put her on my desk